ThePermaWeb implements comprehensive organic search engine optimization strategies along with pay per click advertising to maximize your return on investment.

There are no "magic bullets" in search engine optimization, and the most important factor is that your site contains unique content that is relevant to a segment of the web community. ThePermaweb provides the expertise to drive your site upwards in the major search engines.  Above all ThePermaWeb focuses on safe, ethical practices that produce measurable results in Search Engine visibility.

Successful search engine optimization consists of 4 main components.

1. Know your audience - Finding out exactly what real people actually type into search engines is the essential first step in any search engine
   marketing campaign. The Permaweb uses multiple specialized tools to find qualified keywords/phrases that are related to your products and/or services and provides your business with the data on frequency of searches as well as numbers of competing sites to identify "keywork niches" that drive the maximum numbers of visitors to your site.
2. Keyword placement - There are a lot of common myths about how to create top ranking pages. There are more than a dozen locations on a page that keywords/phrases are ideally placed (these vary significantly between search engines). It is important to structure pages so that the "weight", "frequency" and "prominence" of your targeted keywords/phrases match closely with competing pages that already rank highly. ThePermaWeb uses the most advanced statistical comparison and analysis tools in existence enabling us to analyze dozens, hundreds, or even thousands of pages. Our years of experience with these tools combined with considerable expertise in statistical analysis enables us to provide your business with the competitive edge needed to maximize the "visibility" of your site in the major search engines.
3. Link Popularity - Each direct hyperlink from another site on the web potentially contributes to your "link popularity". The value of link popularity of a website in achieving traffic goals cannot be overestimated. Google for example uses their evaluation of your site's link popularity as a measure of the importance of your pages, and thus a multiplier of the content of the page for ranking in a given search. We provide an understanding of the most effective linking strategies and methods for your specific industry and provide a comprehensive plan to increase the relevant links to your site. Contrary to popular belief, "submitting" a site to search engines is not the way to get your pages indexed (and can sometimes get you penalized by the major search engines). Conversely, achieving relevant links from other sites is the path to top rankings. Get the Google Toolbar (http://toolbar.google.com) to discover the "pagerank" of every site you visit.
4. Accurate and Efficient reporting - ThePermaWeb implements the best analytics tools in existence to keep track of your site's traffic, it's sources, and the behavior of your visitors, thus providing effective evaluation of optimization efforts. Additionally we employ advanced tools used to record and analyze your search engine placement and trends on identified keyword combinations derived from multiple sources of real time search data. All this information can be gathered from your top competitors’ websites as well, and compared. ThePermaWeb augments search engine marketing efforts with complete keyword weight and relevance data for every word/phrase on every page of your site and returns csv or excel reports that detail exactly how your site appears to search engine robots. ThePermaWeb services provide comprehensive reports that take the guesswork out of site optimization!